Imagine all the comforts of vacationing at a hotel – the fresh towels, daily
cleaning service, free breakfast and room service – with the flexibility and
income potential of owning your own condo. Sounds like a vacationer’s dream,
right? Well, now this dream has become a reality for vacationers on Hilton Head,
and in numerous other areas across the country. It’s the hotel-condominium
hybrid, and the trend is catching on fast.
The hotel-condo concept
has taken off in big destination locales, such as Florida, New York, Chicago,
Toronto and the Bahamas. And Hilton Head hasn’t been left out of the picture.
Last year, Triton Real Estate Group of Atlanta and Hilton Head purchased the
former Residence Inn by Marriott on Park Lane, and the hotel was quickly
converted to a hotel-condo, offering vacationers the opportunity to own a piece
of Hilton Head without many of the worries associated with vacation
rentals.
So how does it work? In a hotel-condo, property
investors buy hotel rooms just like they would buy a timeshare or other
investment property. Then the rooms are managed and leased out by the hotel
management company, just like any other hotel room.
However, unlike
timeshares, only one person owns the room and the owner has more flexibility in
how much time he or she can spend there. Plus, you have the opportunity to make
some of your money back, where timeshares are strictly an expense, said Jay
Jameson, vice president of operations and development for Triton.
And unlike purchasing a condo, owners don’t have to worry about finding a
management company to handle the business of renting the property.
“It’s a hassle-free rental property,” said Jameson, who explained that unlike
other rental properties, owners don’t have to worry about maintenance and
cleaning services. All these services are worked into the deal.
So
what’s the downside to buying into a hotel-condo? First, owners may get less
flexibility than they do with a condo – they have some restrictions about how
much time they can spend in their suite, especially if they want to try to make
money off of rentals. And second, many hotel-condo programs are vulnerable to
tourism declines and low volume periods. But according to Jameson, Park Lane
Hotel has a direct lease-back program that allows investors to avoid some of the
tourism market fluctuations associated with other hotel-condos.
Since purchasing the Park Lane Hotel, Triton Real
Estate Group has made a number of renovations to the building, including
updating the exterior and the pool facilities, as well as the conference rooms.
And they also have plans to renovate the lobby and dining facilities, and add a
pool-side cocktail cabana. The hotel suites offer all the comforts of a high-end
condominium, such as a complimentary breakfast and afternoon cocktail hour with
beer and wine, high-speed wireless Internet access, shuttles to the beach,
fireplaces in most suites, outdoor pool and Jacuzzi, exercise room, conference
space and catering facilities. All the suites will feature granite countertops,
kitchens, balconies, flat-screen televisions and island-style décor. Just over
30 percent of the suites have loft bedrooms, and they range in size from about
500 to 600 square feet. Because all these amenities are included when investors
buy their suites, units are moving fast.
“One-third of the units were
presold, and in just over six months we’ve sold about 50 percent of the units,”
said Jameson. “The way things are going we could close out by the end of the
year.”
Think a hotel-condo might be for you? The key to successful
investing is to always do your homework before making any decisions. For more
information on the Park Lane Hotel and their ownership programs, visit
www.tritonrealestategroup.com, or call them at (843) 842-4600.
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