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Setting the Stage

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Written by Kristy Gillinder   
Tuesday, 31 October 2006
Photos courtesy: High Tide & Rob KaufmanStaging is dressing your home for success. It’s all about illusions. Staging goes beyond cleaning and decorating. It’s about creating moods and delighting the senses. Staging makes a home feel larger, brighter, warmer, cleaner, and more inviting. And, it helps to make potential buyers want to purchase your home!

Some people mistakenly believe staging is only about preparing a home for sale. Staging is actually what you do after you have cleaned, removed the clutter, painted, and made small repairs. All of these aspects are important. But, staging is the final step on the road to selling your home.

With today’s mobile society, people often change jobs/careers, and these changes can call for them to move in a hurry. Often, a person has to move before their home is sold. A dilemma occurs when the movers leave an empty, unsold home behind. Many of today’s potential homebuyers are turned off by an empty home. It leaves them feeling cold and they have a difficult time picturing the home as a warm, loving place. This is where professional stagers come in.

Professional stagers are skilled artists. They create dramatic scenery to actively engage all five senses.

The following list represents some top secrets of professional stagers:
• Arrange sparse furniture pieces in a popular, inviting grouping called a vignette.
• Showcase an ample usage of soft fabrics such as sating, lambs wool, and silk.
• Display dramatic or unusual knickknacks in groupings/units of one, three, or five.
• Drape window coverings with simple lines.
• Add unique elements to shelves, bookcases, and (fireplace) mantles, which call attention to predetermined areas.

Professional stagers use a vast array to items to showcase the home. Below are some examples of what stagers use. Their use is only limited by the creativity of the stager.


Favored “Props” include:
• Silk flowers and trees
• Mirrors
• Floor and table lamps
• Area and throw rugs
• Small love seats
• Ottomans
• Afghans
• Pillows
• Inflatable Queen-Size Beds
• Baskets
• Plastic tables and chairs
• Large, colorful bowls of fruit, like apples, oranges, and grapes
• Colorful books, (such as cookbooks arranged on countertops)

Photos courtesy: High Tide & Rob KaufmanThe idea for staging is to allow rooms to basically “show themselves.” In addition to helping take the “coldness” away from empty, vacated homes, professional stagers also assist homeowners whose furniture isn’t quite “up to par.” If a homeowner’s furniture is old, shabby, or perhaps outdated, a professional stager can help.

In staging, plants help bring the outdoors inside. Carefully arranged furniture can create a feeling of spaciousness by allowing plenty of space to walk around.

Bathrooms are especially important to stage. They should feel open and airy, much like a “home spa” or a special retreat. Many professional stagers add lovely baskets with such goodies as towels tied with fancy ribbons and bows, lotions, scented soaps and candles, and jars filled with bath beads and other goodies.

Most listing agents agree that staged homes sell better and more quickly than empty homes. If you wish to hire a professional stager, prices vary depending on the square footage of your home and the number of rooms to be staged. Fees generally range from $500 to $5,000, or more.

Local real estate agents can help locate professional stagers. Also check out the Internet and phone book listings.

 

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